I think the headline confuses the issue. The community wanted more input and ability to control the release and testing process for Kubernetes. It was a fair question to say "Why can only Google cut a release?". We're still happy to fund it, but to make Kubernetes more fully owned by the community and not Google, this was an important step.
Edit: Fwiw, I think William's blog post (https://cloud.google.com/blog/products/gcp/google-cloud-gran...) is more informative, since the TechCrunch article just quotes from it.