To that end, the live and neutral contacts in a British socket are shuttered. The long earth pin on the plug makes contact before the live or neutral pins are in the socket, and once in contact, raises a shutter to permit live and neutral to make contact. And the nether regions of those pins are insulated so that if a plug is halfway into a socket and something bridges the pins, it can't make contact.
This is a great design -- for space heaters and ovens and server racks. It's a bit less useful for the low power consumption devices that have come to dominate the market (where maximum draw is well under 1Kw -- often under 0.1Kw).