Maybe liability for private information loss could be $10k a user.
Or maybe up to 4% of the company's revenue.
Or maybe up to 4% of the company's revenue.
IMO all the cookie warnings we see are just misguided attempts to ignore it and continue more or less like before and should probably not save anyone in court, again if I've understood it correctly.
Few bank CEOs have survived the various "we will get some payback for 2008" fines over the years.
If you want to change corporate culture, you don't need to destroy the company, just hold a gun to the head of each CEO and see how fast they make sure everyone else dances.
This is one of the best things about Sarbane-Oxley - the CEO actually signs off the accounts and will go to jail if the accounts are misleading. so guess what has had top priority at banks across the globe?