Congrats to EventBrite on choosing to go public, but I think a congratulations is in order for their 2017 sales team.

> More than 95% of creators who used our platform in 2017 signed themselves up for Eventbrite. In 2017, we derived 54% of our net revenue from these creators.

Selling to about 35,000 creators (700,000 total) for 46% of the profit is no small chore, and, in my mind, speaks to a highly effective sales strategy. It also partially explains why LiveNation is not taking a "create your own event online" approach: direct sales can be more profitable.