https://www.forbes.com/feature/zoox-autonomous-cars-taxis/#1...
"In a move that some will call devious and others will call ingenious, Kentley-Klay reached out to some of the biggest names in the field and told them he was making a documentary on the rise of self-driving cars. The plan was to mine these people for information and feel out potential partners."
https://www.bloomberg.com/news/features/2018-07-17/robot-tax...
The whole thing seems insane to me. I don't understand why you would fund someone with no tech or business background... I'm sure he hired some good people, but it still doesn't make sense.
As to why the investors booted him? Investors generally don't kick out the CEO unless they did something crazy. It doesn't look good for the investor, and it makes it investment look bad (and follow on investment less likely).