http://www.hbs.edu/faculty/Publication%20Files/Enacting%20Ri...
Voluntary enrollment, knowing in advance that they have to do this stupid ritual. ~10% dropped out, and another ~20% didn't fill out their food diaries properly. That's selecting for discipline.
Relied on self-reported food diaries ie opening room for placebo effect and/or guilt-motivated lying.
Only lasted 5 days. Pretty much every dietary intervention works for short periods of time.
Relies on calorie-counting, which is wildly inaccurate.
Finally:
> Despite the effectiveness of rituals, participants tended to think the ritual was not very helpful and reported being unlikely to continue it.
I think it's pretty plausible that rituals can have useful effects on behavior, but I don't think experiments like this tell us anything about it, especially once you add in the effects of publication bias etc.
Comes back to http://citeseerx.ist.psu.edu/viewdoc/download?doi=10.1.1.392...
> Null hypothesis testing of correlational predictions from weak substantive theories in soft psychology is subject to the influence of ten obfuscating factors whose effects are usually (1) sizeable, (2) opposed, (3) variable, and (4) unknown. The net epistemic effect of these ten obfuscating influences is that the usual research literature review is well-nigh uninterpretable.