Edit: actual example, https://coleslittleshop.com.au
They are not free. You have to spend $30 to get one. The word _free_ is perverted.
This would be illegal in Norway: https://www.forbrukertilsynet.no/lov-og-rett/veiledninger-og...
> ”Gratis”, ”vederlagsfritt”, ”uten betaling” og lignende uttrykk må ikke benyttes i markedsføringen dersom gratisytelsen er betinget av kjøp av andre ytelser for å oppnå gratisytelsen.
translates more or less directly (using Google translate and then adjusting slightly based on my 15+ years of experience with talking and writing mostly Norwegian) to
5.3 "Free" Claims
"Free", "Free of charge," "Unpaid," and similar terms, may not be used in the promotion if the free good or service is conditional upon purchase of other benefits to achieve the free good or service.