I studied marketing law in Norway as part of marketing science before switching back to tech and then moving down under; Australian marketing law is very very relaxed compared to Norway.
Edit: actual example, https://coleslittleshop.com.au
They are not free. You have to spend $30 to get one. The word _free_ is perverted.
This would be illegal in Norway: https://www.forbrukertilsynet.no/lov-og-rett/veiledninger-og...
> ”Gratis”, ”vederlagsfritt”, ”uten betaling” og lignende uttrykk må ikke benyttes i markedsføringen dersom gratisytelsen er betinget av kjøp av andre ytelser for å oppnå gratisytelsen.
translates more or less directly (using Google translate and then adjusting slightly based on my 15+ years of experience with talking and writing mostly Norwegian) to
5.3 "Free" Claims
"Free", "Free of charge," "Unpaid," and similar terms, may not be used in the promotion if the free good or service is conditional upon purchase of other benefits to achieve the free good or service.
As an Australian, I have no idea how lax or strong the consumer protection laws are. I know they exist, and they are enforced by an identifiable, respected federal agency.
I have no idea whether the laws are good, or whether that agency does a good job in general. In fact, I have very little notion of what I should expect from good laws and enforcement in this field.