Amazon was clear that this clause is non-negotiable, even when everything else is, and even when that clause alone caused the candidate to decline.
They also have one of the most notorious records of actually suing former employees for non-compete breaches:
https://www.geekwire.com/2017/business-personal-amazon-web-s...
(Which didn't prevent them from telling my friend "why worry about the non-compete, it's almost never enforced".)
So yeah, I don't expect them to give it up so easily.
It's a clear case where the best interest of the state clashes with the best interest of large corporations... and the corporations prevail.
TFA mentions research that supports the claim that California became tech capital of the US because of non-compete non-enforcement. What's good for each individual business is bad for all of them together and the economy as a whole.
Tragedy of the commons.