We are already talking about a small percentage of people who wanna buy a graphics card.
From those people, it is easily justifyable to spend less on a car, a holiday or rent and instead having a nicer gaming rig. If you spend a lot of time playing games why not?
Modern technology is way cheaper than the previous/old status symbols.
I'm thinking about buying a car and one simple calculation is still what else i can do with that money.
And yes in munich, where i live right now, there are enough people with a car who could use public transport and don't us it.
The target group of a 1k graphics card is not someone who can barely afford the car he/she needs every day and would not be able to earn anything if the car breaks down...