you are probably reading crystal ball economists. do they also write about other means to pick stock besides analyzing the company?
I'm admittedly naive in this subject, but the name calling doesn't help.
On the second point - there is solid evidence that, yes there are ways to pick stock besides JUST analyzing the company - see Momentum investing https://www.aqr.com/Insights/Research/Journal-Article/Fact-F...
I've seen plenty of critics of the efficient market hypothesis, and Fama himself has said that the market is not efficient.