As someone who doesn't smoke, it sure sounds like sommelier's talk.
Even though it's almost legal now, the world of cannabis is full of so much mystical mumbo jumbo and outright fabrication. Take the whole CBD thing, for example. The only consensus seems to be that people who sell it say it does whatever the customer wants.
And how much CBD oil is actually being produced? Enough to stock every vape shop and every head shop in every strip mall in the entire USA with a few liters? Seems hard to imagine an industry that size.
This is in contrast to alcohol, which is straight ethanol, all the time. There's no difference in the active ingredients in alcohols. Anybody that claims a different high, based on beer, whiskey, ect., is only referring to environment and aesthetic influences, which do matter (also, hangovers may vary, due to ingredients used). There's bullshit in the industry, specifically w/CBD and medical claims, but I think it goes well beyond sommelier's talk.
Marijuana is not an easy to understand and classify, unlike other drugs, like alcohol. I think it's been pretty well established that there are significant differences between strains, though I suppose you're right, I've never seen a specific study.
Here's a very cool example, if you're interested: https://www.youtube.com/watch?v=5ybu-_tDXb8
However, it's often sold in 'salves' and edibles in ineffectively small amounts, cheifly to those who are 'socially' allergic to cannabis.
The sativa/indica spectrum isn't really accurate. Pot is more like a multidimensional feature vector crossed with the user's feature vector- a complex multivariate interaction.
Trainwreck and it's daughter strain, Casey Jones, for example, have a heavily Indica dominant lineage, but behave veyr much like a Sativa. Casey Jones is amusing to bring out at parties: the volume of the room rises precipitously for about 20 minutes, and then... silence. :) It's very reliable.
The quality of the information on strains at the stores depends on the store you frequent. I tip well if the salesperson is knowledgeable and helpful.