The over-exuberant business version of this is money-men types who see companies as a collection of investments and cash flows. This leads them to think of business problems in "resource allocation" terms. If company X's is bad at UI, customer service or whatnot than this will be fixed by "investing" more in it.
Here they see a big juicy prize: first to market with self driving taxis. They understand that it's risky but they still assume a very strong correlation between the amount of money going in, and the probability of their big juicy prize coming out.
The whole approach is a bad idea in new technology. Instead of thinking in expiremental, creative-discovery terms, they have a very precise destination and they try to brute force a way to that destination with money.