I'm working in a company that is exactly in this same position, that HP was in apparently around the 80s. The thing is that these big companies one or two generations after the founders are mostly staffed with people who know nothing else. They did their university internships in this company, they wrote their final thesis in this company, and now they work in this company. Of course that makes them super loyal, but that fact also makes it impossible for them to see that the company as a whole is currently colliding with an iceberg. I mean, it will probably still exist in 50 years and make a lot of money. I even own stock in my company because I believe it's strong. But it's quite unlikely that 10-20 years down the road it will still be the powerhouse it is now. The market is not continuing as it used to, but the company can hardly turn its course. People are not even recognizing that fact and confidently continue on the same path that worked for their mentors in their corresponding youth.