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I've explained the project in more detail here:

https://news.ycombinator.com/item?id=17798756

But the main problem with this is that the users will be non-technical and I think chat would be a bit of a confusing medium for the kind of communication we're trying to achieve.

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While I certainly understand what you're saying: I disagree. Non-technical users can still learn how to use chat. It's very intuitive and it's a small jump from WhatsApp and SMS to chat.

That aside, there's something Linus once said that I love:

“If you think your users are idiots, only idiots will use it.”

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