I think you've actually hit on the real selling point here - ADVERTISING!
Think of it as a VERY slow, VERY large TV screen. With red, green, and blue blocks, they could advertise almost anything!
The value generation from the ad would almost certainly outpace the value generation from energy storage!
Also, you could encase your bitcoin wallet in a block, creating the ultimate block-chain block-chain!
By god and the scientists, you're a genius maxxxxx!