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They're not doing fake reviews. They're choosing which user reviews to show depending on the audience (e.g if the person visiting the website is from a company in the hotel industry, the website might show testimonials from other hotel companies like Hilton as opposed to software startups)

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It’s going to be a bit more difficult to pull it off with the recent crack down on privacy and 3rd party cookies.

I wonder if they’ll be using data brokers or focusing only one first party data.

Ok, so not changing them. Hopefully ordering and not actually filtering.

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