It's clearly an attempt to make people think about "tweet" without infringing copyright/trademark, much like the way the generic Dr. Pepper at the grocery store might be called "Dr. Skipper". Mastodon should come up with its own concepts.
https://mastodon.social/@Gargron/100419966679180204
Not everything is a cynical ploy. There are still pure and wholesome things in this world.