Customers can't evaluate security of IoT devices and, furthermore, they can't even evaluate what the downside of an insecure device is. So my printer is insecure- what does that mean for me? How much should I care?

At least with cars, you know what an unsafe car can do (kill you) and it still took Ralph Nader's book and citizen pressure to set up a federal agency to oversee car safety. Also, even when most people know that seatbelts are a good idea, we still have seatbelt laws because they mean fewer people die.

https://en.m.wikipedia.org/wiki/Unsafe_at_Any_Speed?wprov=sf...