Secondly, there isn't really any scalability in the market for heavy equipment. Even if firms made a big change to the heavy equipment design/mfg industry, they most likely won't capture any new markets. Even a substantial change won't make the average Joe say "Hey I should buy a 400 ton dump truck." The only benefactors of the disruption would be the consumers listed above, who again are pretty indifferent.
Finally, it's also heavily burdened by bureaucracy and regulations. I imagine the biggest bottlenecks to the industry are all the requirements for safety and quality. If someone gets hurt with your equipment, you are in for a multi-million dollar lawsuit. You need approvals, permits, inspections, and QA, each of them slowing the process down further. It's also possible the industry can experience a drastic change from a breakthrough in technology, some kind of mass adoption of a new process, or some sudden increase in demand for heavy equipment, but I see that being dependent on changes outside of the industry.