I wish the media would hold the same hue and cry over telco tracking. ISPs are unrepentantly shady about their collection and resale of PII but nobody bats an eye...
1. Everyone I know already hates their cable/phone company
2. The ISPs don’t pretend to be a force for good, or not be evil, or allow you to have privacy controls
they essentialy meet their very low expectations so it’s not really “news”