Alex Jones violated Twitter's ToS by, among other things, encouraging armed violence.
There's zero tension in thinking that both Twitter and the state of Colorado acted defensibly in these two cases.
Two: Using a figure of speech is not “encouraging armed violence”.
Excusing extreme calls-to-action after the fact as "figures of speech" gives license to say anything: when you've found you've gone too far, you can simply walk it back and say it was metaphor. Should any of Milo's or Jones's followers act on this, would you still say their comments were just figures of speech?
If the rest of the context was worse for jones, the press would have used it.