Encouraging the harassment of families of school shooting victims is pretty heinous, and not something I'd want affiliated with my brand. I also wouldn't want my brand to become a platform for someone who perpetuates conspiracy theories that cause true believes to pick up weapons and become terrorists, simply because that's how he makes a buck.

After all, both Google and Twitter have spent close to a decade silencing religious extremists on their platforms. Where were the free speech advocates when fundamentalist Muslims were silenced on Twitter and couldn't use the platform to spread their message?