As long as most people still use Google for search, and the alternatives aren't comparable, they can continue to move from their "foundational values"
Consumer activism and job shaming is a moot effort. Useless.
What have they ever accomplished?
The only way to make a difference here is by standing together.
Maaybe. I'm not sure how this breaks down actually. Obviously Facebook, Amazon, Netflix and Google (and probably Twitter and a few others) are competing over one pool of candidates. But that that really/fully overlap with the pool that Apple and Microsoft are competing over? But as long as people are beating down the door to get in and look mainly at the free food and massages rather than the "big picture" why would they worry?