The author tried to be clever with the title, but failed to take into account how human perception works. The second "review" gets filtered out like that gorilla in the basketball video.
Oh my gosh...I didn't even realize the word repeats...
holy shit - got me too!
FWIW, I did catch it - at first I thought it's a typo, and after a few seconds realized it was intentional. It is a fitting title though, if a bit... smart.