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This is absolutely untrue. There are many very profitable dating sites and apps. Tinder is a fantastic example of a dating app making money hand over fist since they began monetising, their revenue is in the hundreds of millions per quarter. Tinder is projected to be half of all Match groups revenue this year.

You mean the Tidner that will make $800M in revenue [0] this year?

[0] https://www.recode.net/2018/8/8/17662746/tinder-revenue-matc...

OkCupid started as a free, alternative, non-traditional dating site based on a full-spectrum of interests compatibility. Unfortunately, post-acquisition, it’s becoming yet another Tinder/Match pics-first shallow hookup site.

OkCupid began monetizing before being acquired and that's part of what made them attractive.

OkCupid sounds exactly like PlentyOfFish, also acquired by The Match Group.