I'm not sure I understand this sentence - changing the norms of industries is what mass strikes are good for. Strikes are most effective when bad practices are so widespread that job market itself can't fix them anymore.
They've explained that your hours count ONLY when the plane has closed the door and backed away from the gate. Then you are officially being paid for your time.
This explains the horror stories of "stuck on the runway". It's usually issues with weather/equipment/airport, etc. and it's not in the crew's best interest to just stay at the gate until the issue is resolved. If you're at the gate, the crew is not being paid.
I believe Ryanair technically employees people out of countries with very low wages and worker protection laws (Ireland, for example), which allows them to skirt some laws that would otherwise apply to them.