Yep, this is definitely the post I was referring to.

FWIW, I fundamentally believe that smart people tackling brick-and-mortar-businesses-using-spreadsheets will make obscene amounts of money over the long term. (Not only are my products examples of this but, few people know this about me, I actually bought a gas station earlier this year to force myself to feel the pain.)

For anyone thinking about doing anything like this, feel free to reach out - I want to help you. :)

I maintain an in-house developed 'enterprise database app'. When someone suggests new additions to this app, I tell him/her to use Excel to test their idea for a few weeks first, and then ask again. This gives a pretty good idea what they really want, because if people have to track stuff themselves they'll do only the barest minimum, and that's eventually what should go into the enterprise application.