And consumers simply don't have any other options can match what Apple is offering. If an average cares about both product and service experience and data privacy, I don't see any alternative comes remotely close. That's the position Apple has been building for a few years and it's a clever move. This alone can make Apple a lot more attractive for data privacy concerned consumers. Apple doesn't have to worry about the decline of their software/hardware design/production level as before. Data privacy service can compensate those to a very big degree. Any alternative not more expensive, easy to use and not more burden on user's mind as a whole is welcomed.

Am I trust Apple with my data? No, but that's my best choice for now and near future.