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They made the change so they could build out their ad platform and make money. Which they beat estimates on revenue

Agreed, the "let's put stories in your personal message view interface" was absolutely terrible in my opinion. I use to watch stories all the time but now I hardly ever do because it is so annoying to find them.

Shit, I watch instagram stories now more often because those are easy to see and pick whos I want to watch.

I agree, the UI/UX chnages put me off. I haven't use snap in over 6 months.

I think the confusing user experience serves to engage younger audiences who gravitate to what is regarded by the older users as complicated. I believe this is Snapchat's unique approach vs all the other social media.

There's just nothing Snap offers that isn't as good or better on Instagram.

And hoping gimmicks like new AR tricks or Spectacles can turn that around has always been a lost cause.

Snapchat's UI never made sense.