These were all added this month: Batman Begins, Clerks, Gran Torino, Million Dollar Baby, No Reservations, Stripes, The Aviator, and The Fellowship of the Ring. The entire Comedians in Cars series is a lot of fun. Heat, The Godfather, Gangs of New York, Casino, and Seven.
Maybe you're bored of all that, but it's not like the films on Netflix are universally terrible.
1. choice paralysis. There are simply too many options provided to you. One of the reasons I like watching TV over streaming is that whatever on is on. I don't have to "choose" a specific show, just a channel that will play things I generally like.
2. We've seen most of the content we want to see. There is plenty of great stuff on Netflix, but I have watched everything I am familiar with. The Office is great, and I watch it all the time. But I have seen that entire series at least 30 times. I'll flip through Netflix for about 20 minutes just to end up putting on the Office.
3. Content wasn't good before, and it's not great now. If you go watch cable, even with HBO/Starz/Sho during the day it's just movies that have been in theaters. Later in the day they might play their shows like Shameless, GoT, etc. But a bulk of the day is just the same "new" movie on repeat for a month. Netflix has all the same movies for the most part. You watch the movie once, and you're done. Every channel has more bad shows than good ones. Netflix has plenty of great original content, and plenty of bad content. So, it's just the same thing, we just get bored of it because it's on demand and we can have that bad content whenever we want, and we burn out the good content because it's on repeat for a while.
So, I agree. I don't think content is any better or worse than what we got before streaming. Instead we just get a lot more of it, with a wide range of quality, and we can choose when and how often we watch it. So content simply doesn't last us as long as it used to.
I've thought for years that YouTube and Netflix could trivially produce channels of lightly-curated content drawing on their existing catalogs. The only solid reason I could come up with for why they haven't is in some kind of attempt to break away from the paradigm of broadcast TV. Maybe there's a separate argument that it would somehow pollute their metric-gathering efforts.
But the utility of channels like that is still there for the reason you mentioned - The (very real, very strong) barrier of choice paralysis is overcome. I hypothesize that having those channels would improve the subscriber retention rates for a variety of reasons.
Some YouTube channels (e.g. funhaus) are already solving this themselves by establishing live streams that just cycle their back-catalog of content.
The Netflix model became "get or create everything we can," which means a lot of cruft. Prime gets scraps. Hulu and Sling are just putting lipstick on a pig. It's a mess. What consumers want is to select and pay for what they want. That was the major complaint against cable and it's no different with streaming services today.
iTunes offers that to an extent. You can buy or rent individual movies. If you only rent movies occasionally then it's a cheaper option than a subscription service.
[1] Netflix, Hulu, HBO Now, FilmStruck + Criterion (annual plan).
I would much prefer to pay, say, $.99 or $1.99 for an unlimited month of The Expanse, and if I don’t watch it all in a month and I want more, then I pay for another month. Maybe keep some shows like It’s Always Sunny in Philadelphia on retainer for whenever. That would kick the crap out of having to pay twice as much for the 2-3 aggregator subscriptions just to get all the shows I want to watch.
It's not an end game. It's the proverbial finger in the dike, a way to buy time until figuring out the next great way to screw consumers.
I kind of miss having a good cable subscription where you could watch everything. The way things are moving, one has to subscribe to 3-4 services and even then might not cover all content.