> If it’s DNS, don’t be too clever and name it Route 53. Name it Amazon Cloud DNS. Then anyone knows how to look for it in the console, web search for it, etc.
Please no. The unique AWS product names while occasionally inconvenient mean that you can at least find relevant information about them when searching, and you know that someone isn't confusing an AWS product with another platform or another style of deployment.
If you really don't like the AWS product names, then Azure is for you. Now go try to search for help with "Azure web apps" or "Azure sql database". Wade through the posts about locally deployed IIS, SQL server and the like.