Names and Icons on AWS were made by people who don’t realize who helpful names and icons can be.
If it’s a database, use the cylinder icon that everyone knows is a database and then add some identifier to show which database it is.
If it’s DNS, don’t be too clever and name it Route 53. Name it Amazon Cloud DNS. Then anyone knows how to look for it in the console, web search for it, etc.
If you want something that the marketing folks can feel proud about wasting time on, add the silly name to the descriptive name: Amazon DNS Potato