The more this story is upvoted, retweeted, and spread, the likelier that Google will be forced to deal with a potential PR backlash.
Customer service via viral outrage is an unfortunate consequence of these mass scale services (and companies unwilling to properly invest in human support staff to improve the quality of customer success). It's slightly similar to human flesh search engines in China [0]. Maybe there's a way to organize crowdsourced feedback whenever these tech giants fail to address particularly bad customer issues.