AMC and Cinemark, the major chains around me, have those kinds of programs already. I think most chains are starting to implement this.
They're not entirely subscription services, but memberships to offer cheaper tickets to frequent moviegoers etc.
They're not entirely subscription services, but memberships to offer cheaper tickets to frequent moviegoers etc.
That's more than a $1 discount. It also includes add-on tickets at the same price (structured so it's basically unlimited viewing for one person plus optional guest at the $8.99/ticket price), concession discounts, and waiving of online ticketing fees.
It's not really anything like MoviePass, but it definitely makes sense.