This outcome looks positive for their Lipton brand. They might have a good viral marketing department, but that's none of my business.
Unilever's tea beverage market share worldwide is estimated to be 11.1 percent in 2016. Source:Statistica
Unilever's tea beverage market share worldwide is estimated to be 11.1 percent in 2016. Source:Statistica
Unsure if you are a part of the viral campaign yourself or if it was just a subtle joke...