> Modern consumers have grown accustomed to leveraging collective knowledge shared on various internet sources. They watch youtube reviews, read trusted review sites, take online courses.

For example, within a few minutes you can ascertain the pros and cons of the various VR headsets available on the market. You can understand the limitations of the tech in general. All without having to rent the equipment.

To be fair - businesses know this is true and thus as the internet as grown, all of those avenues have been wrought with fake / illegitimate / disingenuous claims...hence why there is a "I need to see/feel it myself to believe it's true".

> both how consumers actually make purchase decisions

Let's play fair then - source?