It was never meant to become a real product.

The concept was made by Greg Beck, a dude from Ohio, as some sort of a "hey, wouldn't it be nice if..." thing. Or maybe as part of his showreel as a product designer.

Sadly, his website[0] is down, but you can find a version without images in the archive[1].

The domain name is still registered though. You could write him an email and ask what happened. ;)

[0] http://becktothefuture.com/

[1] https://web.archive.org/web/20111208083212/http://www.beckto...

Maybe because creating a touch-sensitive surface that can heat up to cooking temperatures without melting the electronics next to it is harder than it seems?

Just because something is in an After Effects mockup doesn't mean it's practical to engineer.

Even if the design was feasible, the product would undoubtedly target the high-end appliance market. In that space, however, you are competing with premium gas ranges rather than coil/induction.