Abercrombie and Fitch share price is at a 17 year low and they have put themselves up for sale. I don't think their strategy is working out too well for them in a market where foreign competitors like Zara and H&M entered with much more effective marketing messages.

Abercrombie and Fitch "failed to keep up with changing preferences among customers, and has suffered as a result, plagued with a number of periods of declining sales."

https://www.forbes.com/sites/greatspeculations/2017/05/10/wh...