This fact keeps getting more and more exaggerated as time goes on.
Yes, intel's 10nm absolutely smashes Samsung, GF and TSMC's 10nm processes. Yes Intel's 10nm should be very competitive/comparable with Samsung/GF/TSMC's 7nm processes. But all of the Intel 10nm metrics are slightly worse than the 7nm processes its now competing with.
To cherrypick one metric as an example -
* TSMC 10nm sram bitcell size: 0.042 µm²
* Intel 10nm sram bitcell size: 0.031 µm²
* TSMC 7nm sram bitcell size: 0.027 µm²