"Hey, so we basically maxed out our target market share. We're healthy, profitable, popular, but this is basically the limit. There aren't any more people in our demo left on the planet to capture."
"Nope. Go make more money. Sell more ad space. Or shift focus to a new product or something."
"But that will either degrade the quality of our product or take our eye off the ball and allow a competitor to eat our lunch."
"Too bad. I don't care how profitable you are, only that you're more profitable than last year."