Which is a mistake. A lot of UDP traffic should be priority for low latency; games, for instance. The problem is that there's also a lot of bulk transfer happening over UDP, like Bittorrent. Long story short, traffic shaping is hard.
The standard BitTorrent protocol uses TCP by default and is arguably worse: since it uses more TCP connexion by nature compared to a client-server file delivery, it have more chances to be prioritized.
So BT over UDP with uTP transport protocol is in fact a clever way to balance heavy traffic and interactive one.
Customer service can play dump and say the internet (== WWW) is working fine. And since we customer usually don't have choice anyway.
A lot of Chrome traffic is already QUIC-based[1], and I think people will be pissed off it their experience is suddenly degraded because some asshole ISP decided to wholesale drop UDP over TCP.
Regardless of any of that -- the only way forward for privacy is end-to-end encryption and QUIC helps achieve that, up to "secret key availability"[2].
[1] I think Firefox is also experimenting with it?
[2] That is, any entity serving you a page must have the right secret keys. This is basically the case with SSL-only web sites already.
A great example of intuition going wrong. VoIP won't work at all during congestion even if it's not causing the congestion. If anything, dropping TCP before UDP is likely to be more helpful since TCP will back off. But now that uTP and QUIC exist, such L4 discrimination is probably just counterproductive.