The hifi and AV markets have seemed suspicious in pricing for years. Only way to get a discount is if you bump into an old model somewhere.
Which is the great scam of 2018 and beyond so far, convincing people that they need 4K video when they absolutely don't.
[1] 4K does matter for large projection screens, and is a generally good thing because denser screens spill over to monitors, too.
As a tech savvy rural resident that pays extra for faster internet, I just barely got fast enough internet last year for a single 4K video stream (assuming nobody else in the house is browsing Facebook or something).
Although anecdotally that is changing quickly. My ISP (Comcast) has consistently for the last 24 months been increasing my internet speeds roughly bi-annually by about 30% each time. It's hard to tell if this is due to pressure from nearby Google Fiber, which is not available in my area, or something else entirely.
[1] http://fortune.com/2017/06/02/internet-speed-akamai-survey/
[1]: there are workarounds that exist
Sure maybe I don't need it, but I can afford it and it brings me delight...
* Many folks have not yet migrated from DVDs to Blu-Rays
* Maintaining production lines for DVD, Blu-Ray, and 4K probably would not be offset by customers willing to spend even more above the Blu-Ray pricing for a 4K disc.
* The mainstay product sold by media is a combo package - DVD + Blu-Ray + Digital. Adding a 4th offering to these combos is very difficult.
* Monopolistic ISPs have little incentive to upgrade bandwidth to support 4K streaming, despite Netflix's apparent willingness to provide that content.
Most of the above fortunately does not apply to video games. There is no need to package or sell the "4K" version of a game. (Or is there? OH GOD THE HORROR. Please don't tell EA about that idea.)
However, the late 2010's saw the conjunction of budget 4K displays and the cryptocurrency boom. Although graphics card prices are just starting to normalize, the crypto boom seems to have forced graphics card pricing to be 1-2 years behind the display market.
If I had a 4k projector, even with a 1080p source, the quality of the projection would presumably be higher.
Watching the news in 3D is... well... something else.
…and more. Switzerland has a vibrant market from what I've seen living here the past few months with pretty competitive in-country shipping (I once got a package via normal post the next day after ordering at 16:00 local time).