Might be of interest to you https://sloanreview.mit.edu/article/when-smart-goals-are-not...
- Mission: This could be specific like "bring humans to Mars" or it could be vague like "accelerate space exploration".
- Strategy: This should be the principles and methods used to implement the mission. Example: "Starting up a private company that works on rocket technology. Sell electric cars on the side to make money."
- Roadmap: This should be actionable, measurable and time-based such as "build a reusable rocket by 2016"