Most bollywood fare needs to cater to the masses (a large chunk of whom are semi-literate) in order to make money. Netflix's audience is by nature literate and middle-class with a decent internet connection at home. They can happily switch between Hindi, English and don't mind reading subtitles for Marathi if they don't already speak it.

Kudos to them for recognizing this market at the very least and attempting a show like this. I binged watched the show in 3 days and while it was interesting and wildy different from normal bollywood fare, I did not find it ultra amazing or anything compared to, say AGOT for example.