Netflix Makes a Statement in India with “Sacred Games”
economist.com
economist.com
Amazon Prime too has made strides in acquiring and producing content for the Indian market. But both have clearly taken a different stance in doing so. Amazon is quick to acquire bollywood movies for Prime and from Netflix's latest content, it appears that they have potential to replace bollywood bangers.
The current Indian movie production houses are family or driven by an individual's vision (whether Karan Johar's, Salman Khan's, Yash Chopra's..). The new age creatives don't have sponsors who can relate to the way they want to a tell story or the theme of the stories that they want to tell.
It is not very unlike tech funding situation.
The Indian movie industry is perhaps where tech industry and funding was half century ago. The VCs of that era probably had very specific non-risky areas that they wanted to invest in and there was no way to get funding if you had an idea which was way beyond their comprehension or comfort zone.
Netflix with their war-chest, openness and brand equity has a true opportunity to steamroll the existing archaic business practices which probably hasn't evolved over last 100 years.
However, the reason isn't because old production houses don't want to or cannot make content like Netflix (because it's going to be the same people working on Netflix's content). It's because traditional cinema and Netflix have a different audience and Netflix gives the same film makers access to an audience whose critical appreciation for content is different from that of the masses.
But on that, what is true of today (Netflix catering to 'non-mass' discerning audience), may not be true tomorrow. Netflix is talking to Jio for reaching to masses [1].
Also if YouTube is any indication [2] - mobile phone and reaching to mass is the real key, which as above shows Netflix is already cognizant of.
Netflix has to and will enter 'mass' segment. And they can show 'mass' segment is not as dumb as Salman Khan, or Karan Johar thinks (which Aamir Khan productions has proven time and again that good story telling with good content cuts across audience segment).
[1] https://factordaily.com/netflix-jio-partnership-in-india/
[2] ..mobile devices contribute to 80 per cent of YouTube’s total watch time in India. That watch time is growing at a staggering 400 per cent year on year. https://www.thehindubusinessline.com/info-tech/youtube-mobil...
Vodafone India is an affiliate for Amazon Prime and is offering 1 year of free prime to its subscribers. Offering a year free or something similar definitely adheres to the spirit of net neutrality IMO.
The dashboard has recommendations. In those recommendations, on this single page, Twilight appeared 26 (TWENTY SIX) times.
Any other page I'd go to would also have several instances of it recommending me a Twilight movie. I literally couldn't find enough decent movies because almost every other movie was from that series.
It was the shortest lived account I've ever owned.
Apologies for the rant. Am disappointed.
So interestingly, India is a place where acquiring content is relatively easy because the money made from licensing movies for TV (after it is out of cinemas) in India is a lot lesser than the rest of the world. So it's a new income source for production houses with tons of old content and Amazon has jumped at that, making their content appeal to masses in India.
Along with that they've also invested money in creating content specifically for India which isn't comparable to Netflix but good quality sincere efforts nonetheless.
The Indian film industry is ready for online and has welcomed all players. A lot of Indian media houses and production houses are rolling out their own online platforms with subscriptions as well.
Overall I think with 2-day shipping, Amazon Music and Video for little under $20/yr, Amazon is doing a great job in acquiring users so far.
I subscribed to Prime before Prime Video was a thing and it still costs me only Rs. 499 a year, which is a joke tbh.
Just one of my recent experiences - A well made movie "Shahid" - There's a scene where the two guys are in jail having a chat. An entire line just gets censored and Shahid's shocked reaction means the scene was important.
I then found the movie on Netflix. The line they censored was - "This country doesn't give a shit about it's minority". Wtf?! Are we that insecure that we need to Censor stuff like that.
That's just one example, it's almost impossible to watch Shahid and other similar movies on Amazon. Which is weird because they are on the Internet, they don't have a Censor body governing their content!
* Pixelated nudity in shows like Californication and The Man In The High Castle and films like Watchmen and The Godfather
* The Grand Tour had an episode which involved animal carcasses. All of it was removed.
My $0.02 on this difference between Amazon and Netflix. This is Netflix's primary business, while Video is an afterthought for Amazon compared to the retail business. A boycott of their retail business would be catastrophic, whereas a few people canceling their subscription over self-censorship is a non-issue.
Amazon can also potentially be shaken down for protection money. It would work like this. "Hi, we're from this political party and we're considering making these videos a major issue. Meanwhile, would you consider making a donation to our election campaign?"
Whereas if Netflix becomes less competitive in it's video business they lose everything. So taking risks by not censoring can make more sense.
On the other hand Netflix tries to follow the same system that it follows everywhere - kind of how Uber has been trying so far - and it seems Netflix is already backing down when it comes to again pricing. Couple of lawsuits and and bans and I have little doubt Netflix will fall in line and start with the self-censoring.
I do want Netflix to succeed too and not at all condone censorship. Just sharing my crude observations as a local.
Kudos to them for recognizing this market at the very least and attempting a show like this. I binged watched the show in 3 days and while it was interesting and wildy different from normal bollywood fare, I did not find it ultra amazing or anything compared to, say AGOT for example.
I've been wondering: What is the subtext, what are the implications, of using English or of switching languages? There must be some and I'm missing the subtleties.
EDIT: clarification
I have not seen much vernacular use of this "quoting" phenomenon you noticed in sacred games, I think that is mainly to offer a clearer understanding to a multilingual audience.
To be clear, that phenomenon wasn't common, it was just a powerful example: The second character had just heard the words in Hindi and yet chose to repeat them in English.
https://en.wikipedia.org/wiki/Hinglish
> Hinglish, a portmanteau of Hindi and English,[1] is the macaronic hybrid use of English and South Asian languages from across the Indian subcontinent, involving code-switching between these languages whereby they are freely interchanged within a sentence or between sentences.[2] While the name is based on the Hindi language, it does not refer exclusively to Hindi, but "is used in India, with English words blending with Punjabi, and Hindi, and also in British Asian families to enliven standard English".
This isn't uncommon among multi lingual people.
It's called "code switching"
https://en.wikipedia.org/wiki/Code-switching
It's hilarious watching my wife's aunts talk. They grew up in Hyderabad in a Sindhi household but emigrated to UK. They effortlessly switch between Telugu, Hindi, Sindhi, and English in the same conversation.
Of course I cannot fit the background into a short comment (and I'm not good enough with history of that period), but the reason for this is that in 18-19th centuries the majority of Russian nobility was very francophilic.
https://en.wikipedia.org/wiki/Francophile#Russia
Of course, switching to a different language - or different style of the same language, like switching to extremely formal speech - has a stylistic meaning, but that's it.
I could be wrong though.
Listening to a conversation between two fluent native Dari speakers regarding any moderately complicated business, technical or engineering subject will be about 10% English words.
There are also a lot of words in Iranian Farsi that are derived from French. France was one of the first western european countries to form serious diplomatic and trade relationships with Iran, (a long, long time before Mossadeq and coups, oil companies, etc). One example, in french:
English: Potato. French: pomme de terre
pomme = apple
Farsi: seeb zameenee (literal translation ground apple).
https://en.wikipedia.org/wiki/List_of_French_loanwords_in_Pe...
Language proliferation in the entire north-west belt from India to Iran is really interesting. Lots of Persian words in every language from Dari to Urdu to Hindi. "Zameenee" is ground in Dari, "Zameen" is ground in Urdu, which is used in every day Hindi as well
https://www.google.com/search?client=ubuntu&channel=fs&q=per...
And you're right, in the list of ethnic groups in USA by household income, Indian Americans rank number 1.
https://en.wikipedia.org/wiki/List_of_ethnic_groups_in_the_U...
Foreign citizens who descent from Indian origin are called PIO i.e. person of Indian origin
I fact, in the US it seems to be used to refer to anyone from the subcontinent, not just from India.
Desi is probably a better term, since NROs, PIOs and non Indian brown Asians are usually target audience for such content :)
Well, its a basic human emotion, greed. Never gets satisfied. However absurd it might get.
"Fake news" has resulted in the deaths of dozens of people in India this year[1]. I think reasonable people should value free and uncensored media, but I also think reasonable people can disagree on the degree to which that freedom should be valued relative to public safety. It's certainly ugly to think "only people who can afford Netflix can be trusted to watch controversial content and not kill each other" though.
If America took this advice they'd have banned goth music and violent video games in a 'think of the children' antiviolence bullshit narrative.
Not to mention the idea you can regulate your way out of 'fake news' (even ignoring the massive cost to culture, political freedom, and spread of knowledge) is ridiculous and naive.
>Large quantities of adulterated fish have been seized from many border check-posts in the past month.
Example 1: https://www.hindustantimes.com/india-news/6-000-kg-of-formal...
Example 2: https://www.thenewsminute.com/article/formalin-laced-fishes-...
While you guys are worried about small quantities of lead or micro plastics or dying or mislabeling of fish, we have to worry about really harmful stuff in them.
Strangely, YouTube recommended me this video yesterday (California teacher refuses to answer question at checkpoint, detained: https://www.youtube.com/watch?v=LAASgPU1BQc). Thankfully, we haven't reached this level in India yet. If anything, my complaint is we don't have enough checks. We should have 1000 times more checks in India on everything. If we have the kind of policing and other regulations you have in USA, India would become a paradise.
The problem isn't that they are being checked, its obviously the fact theyd have to stop at each state to pay a tax or do the exact same regulatory oversight multipl times... instead of just flashing some paperwork from a prior check? Ideally at beginning or end points?
I don’t think Netflix would have survived with the earlier regime in India which had sustained this monster called the censor board.
The current ruling party, though projected by the Indian and international media as conservative, hasn’t created any issues for Netflix to operate as is, which I think is very very surprising (and pleasant).
With the kind of mindless censorship, most movies and series are boring to watch on Indian tv. Netflix is a great departure from the rest of the content that treats its viewers as kids.
Such a big overhaul for a country of 1.3 billion indeed will have some quirks that’d need to be fixed over a few iterations.
https://www.youtube.com/watch?v=vV5eE3SENo0
Takes a good look at bias and dishonesty in Bollywood. Netflix can also fall victim to "moles" just like the BBC.
It's amazing how the conservative Hindu majority of India has been convinced that they're in danger of unseen forces.
more here https://www.quora.com/Why-does-Bollywood-glorify-Islam-and-m...
What's next? Are we gonna see links from Swarajyamag? For the uninitiated, that's a right of center tabloid, an Indian equivalent to The Sun or the Daily Mail.
Please focus on your arguments
Now that it's here, it's good for you to have commented here expressing your concern.
However, the comments you've linked surprise me even more as they represent pure hate. I'm curious to know which forum they are from, anyone?
They are from HN only. Were visible till I logged in. I guess mods removed it and the logged out views are cached