What the internet is missing though is an alternate funding mechanism. When I visit a site I indirectly give the owner something like $0.002 (0.2 cents) worth of bucks from advertisers who show things to me. Why can't I just pay the website that as a microtransaction directly? Transaction fees would eat it all - but aggregated enough, and perhaps as part of a $10/month 'internet content subscription', it could work in the way that Spotify does.