For us it went like:
* A quick status update on what we've accomplished since the last meeting, some back and forth.
* Discuss the main problem we're working on. (For example: "We're stuck on how to improve our inbound traffic")
* Talk about next steps or deliverables for the next meeting. (For example: Try to acquire 10% more users)
It was a great program and I'm excited to try again with my new project.
That's unfortunate... I think that most often picking the right problem is the most important problem itself, but that requires a lot of context.
I'm glad you enjoyed it though!
For example, SEO content marketing targets problems people search Google for and create content that helps solve that problem while advertising the product/service in some way. A good example of this is Digital Ocean's "how to set up software X on operating system Y" articles - good SEO, solves people's problems, and advertises directly to their customers/users.
There are other implementations, like more traditional display advertising and product reviews, but they all follow the same formula: create awareness and gives people solid reasons to come to your product/site/app.