I'm actually pretty enthusiastic about this; Templeton resided over the golden era of TI, and now he's back in the role of CEO.
The $150 you pay for a College Board certified calculator goes entirely towards the ability to use it on a College Board test without being considered a cheater.
If you want to lower that cost, there's always the self-service approach -- produce $50 Android phones with calculator software preinstalled and the phone and wifi connectivity ripped out. Then get the College Board to certify your calculator. You can have TI's market share, if you can get the certification.