Most of the non-technical people I helped get connected in those days were only interested in how to find the Netscape browser icon. With Eudora email and later Outlook Express as a close second. They certainly didn't really differentiate the Internet from the Web. Perhaps that was just my limited experience here in Australia.
Quality content generates its own organic growth, and organic growth is generally much more sustainable than forced / purchased / out-of-context-marketed growth. If you need to make money from it, you're doing 'old-sk00l internet' wrong.
Many people today seem to think that the only way to build a website is to build something that will dynamically scale to 100 million users and remain online even in the case of nuclear war.
Tech people's attitudes have changed a lot since then. Large institutions aren't run by one or two techies in the basement.
Sites can still graph all participants but probably not for long: https://lnmainnet.gaben.win/